Although it is possible with experience; skill and training to optimize a website for the search engines, a professional application can perform the basic SEO functions much more efficiently and it is possible to tune values and immediately see the effect on the visibility on the Internet.

The first task of any optimization process

Before any search engine optimization can occur then the primary keyword phrase must be chosen. The choice is critical as it must not only be relevant to the purpose of the website but also something that people will type in when searching for the product or service. The careful selection is very difficult to carry out manually (even with keyword tools like the one provided by Google). The SEO application can test the phrase against the top websites of the competitors to determine what will produce the best results.

Basic features checked by an SEO application

Keyword use in title

Although it may seem very basic SEO to put the keyword phrase in the title, it can be seen that not all top ten results actually do this. An optimizer can compare the use of the phrase and determine whether the keyword density is higher or lower than the competition and give advise which may include adding extra words to reduce the density.

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